編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | SCG527 | Xiaomi: Designing an Ecosystem For the "Internet of Things | Dann, Jeremy B.;Bennett, Katherine;Ogden, Andrew | Entrepreneurship | Digital Transformation( BA7082 ) |
2 | 9-317-046 | IBM Transforming, 2012-2016: Ginni Rometty Steers Watson | Kanter, Rosabeth Moss;Cohen, Jonathan | General management | Digital Transformation( BA7082 ) |
3 | E522 | Axel Springer in 2014: Strategic Leadership of the Digital Transformation | Burgelman, Robert;Siegel, Robert;Luther, Jason | General management | Digital Transformation( BA7082 ) |
4 | KEL768 | The Perils and Pitfalls of Leading Change: A Young Manager''s Turnaround Journey | Cates, Karen;Riederer, Guilherme;Tacha, Nathan;Awanda Rodrigue, Ulrich Nsele | General management | Digital Transformation( BA7082 ) |
5 | 2066 | MedNet.com Confronts ''Click-Through'' Competition | Young, Allegra | Marketing | Digital Transformation( BA7082 ) |
6 | 9-511-137 | Sephora Direct: Investing in Social Media, Video, and Mobile | Ofek, Elie;Wagonfeld, Alison Berkley | Marketing | Digital Transformation( BA7082 ) |
7 | IN1251 | AccorHotels and the Digital Transformation: Enriching Experiences through Content Strategies along the Customer Journey | Dubois, David;InYoung, Chae;Niessing, Joerg;Wee, Jean | Marketing | Digital Transformation( BA7082 ) |
8 | 9-617-060 | Ant Financial (A) | Zhu, Feng;Zhang, Ying;Palepu, Krishna G.;Woo, Anthony K.;Hua Dai, Nancy | Operations management | Digital Transformation( BA7082 ) |
9 | 9-516-C06 | The New York Times Paywall, Chinese Version | Vineet Kumar, Bharat N. Anand, Sunil Gupta, Felix Oberholzer-Gee | Other | Digital Transformation( BA7082 ) |
10 | 9-823-002 | Belden and Digital Transformation: From Product Sales to Solutions Sales | Cespedes, Frank V.;Klopfenstein, Amy | Other | Digital Transformation( BA7082 ) |
|